About The Team
Who’s behind GrowthEX?
Contributions from 50+ top-tier startup growth experts
Meet The Team
Experienced team with a passion for growth
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Tristan Gillen
Founder at Growth Division - Scaling startups with expert growth marketers
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Tom Dewhurst
Founder at Growth Division | Scaling Startups with Expert Growth Marketing Teams
Visit Linkedin ProfileWe solved our own problem
After working with 130+ startups over 5 years through our growth agency Growth Division Tom and Tristan have learnt a thing or two about building and operating startup growth teams. Ultimately, repeatable startup growth always comes back to two things:
(1) using top-tier experts to run your growth channels.
(2) the growth process
Through Growth Division we've have built a network of the world’s best growth experts (problem 1 solved). But problem 2 was slightly more difficult. We had many attempts at finding the perfect solution for keeping true to a rigorous growth process.
Here are some things we tried:
❌ Google sheets
❌ Monday with custom set-up
❌ Asana with custom boards
❌ Airtable with a cool Mini-extensions plug-in
NONE of these hacked-together solutions got great adoption from the growth teams. They were burdensome and were seen as an admin task rather than a value add.
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Our Mission
Enabling startups to experiment
🔍 We realised this was a BIGGER problem for marketing teams
Tom and Tristan then started talking to more and more startup growth leaders and realised many were struggling with getting their growth teams to adopt a strict growth process. So, we ended up running interviews with some well-known startup CMOs and Heads of Growth.
This proved to be a massive tick in the validation box ✅
⛏ So, we dug a little deeper
The founders surveyed 40+ startup marketing leaders and found that only 15% of them were satisfied with the implementation of their growth process.
💡 Lightbulb moment
There is a problem to solve here! Our conclusion? Build an MVP…
🥁 Arise GrowthEX
We went to the best developer we know, Alex Robinson, who already has built and scaled his own AI marketing tool (Vidon). Day and night we toiled away honing the lessons we have learnt from our experience and research.
🧪 Test the tool with 35 growth teams
We used GrowthEX internally with 35 of our startup growth teams. Getting feedback and honing the tool to be as easy to use and useful as possible to a growth team.
🚀 Public launch
Now we’re at the stage where we are confident to let this tool out in the world! Sign up here to give it a go yourself.
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